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Get 20% off your entire purchase when you bundle ANY full-size cleanser, serum + moisturizer! Plus, receive a FREE mini Hydra-Bright Pro 5 Liquid Exfoliant! Use code: RITUALEVENT24
To redeem at checkout, enter code RITUALEVENT24 in the offer code box with the purchase of any full-size cleanser, serum and moisturizer to receive 20% off your entire purchase. Free mini Hydra-Bright Pro 5 Liquid Exfoliant automatically added to cart. While supplies last. Not valid on Subscribe + Save items. Available for MSRP only. Valid thru 1/6/25 at 11:59 PM MT.
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Mineral Makeup

Meet our mineral makeup, from brow to base and everything in between, discover our skincare-first makeup collection, powered by your natural radiance.Learn More

We begin with skin, and build our makeup to elevate and enhance. We believe all makeup should be skincare-based, that’s why we use only the finest mineral makeup, infused with nourishing skincare ingredients including antioxidants, vitamins A, C, and E, green tea, shea butter, and hyaluronic acid. Color that truly cares, our mineral makeup is suitable for all skin types—even sensitive. Starting with your base, whether sheer, medium, or full coverage, our liquid, cream, and powder foundations, primers, or concealers, and tints will help even tone and texture for your own take on complexion perfection. Play with contouring and highlighting to faux your glow with our kits and dewy skin highlighting balm. Blend in a powder or cream blush, or bronzer choosing from our delicious range of hues, perfect for popping cheeks and high points.

Experiment with different eyeshadow effects to create your perfect, effortless smokey eye, or winged liner. If you’re looking for conditioning lip color, whether matte, gloss, high-shine, or liner, our lip lineup offers a rich mix of natural to notice-me shades. And, don’t forget the brows. Essential face-framers, fluffy, statement, or subtle, whatever your brow mood, our brow liners and gel let you play out all your looks effortlessly. We also have a pro-level edit of makeup brushes and tools to help you nail your artistry.

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Face

Face

Flawless Foundation

Whether you’re looking to build your base, contour, highlight, or bronze and blush, our pro-level mineral face makeup edit has you covered.

Pressed Base
Pressed Base
$52.00
Cocoa Pressed Base Color Swatch
Cocoa Medium Pressed Base Color Swatch
Cocoa Light Pressed Base Color Swatch
Chestnut Light Pressed Base Color Swatch
Chestnut Medium Pressed Base Color Swatch
Pressed Base Tawny Medium Pressed Base Color Swatch
Tawny Light Pressed Base Color Swatch
Tawny Fair Pressed Base Color Swatch
Honey Dark Pressed Base Color Swatch
Honey Medium Pressed Base Color Swatch
Honey Light Pressed Base Color Swatch
Honey Fair Pressed Base Color Swatch
Golden Dark Pressed Base Color Swatch
Golden Medium Pressed Base Color Swatch
Golden Light Pressed Base Color Swatch
Natural Dark Pressed Base Color Swatch
Natural Medium Pressed Base Color Swatch
Natural Fair Pressed Base Color Swatch
Natural Light Pressed Base Color Swatch
Beige Pressed Base Color Swatch
Beige Dark Pressed Base Color Swatch
Beige Medium Pressed Base Color Swatch
Beige Light Pressed Base Color Swatch
Beige Fair Pressed Base Color Swatch
Luminous Liquid Foundation SPF 18
C-Shield Anti-Pollution Moisture Tint SPF 30
Hydrating Primer

Eye

Eye

All About Eyes

Get creative with our lineup of mineral eye makeup with high-pigment powder and cream eyeshadows, pencils, liquid liners, mascara, and brow collection.

Cream Stay Shadow Stick
Creative Expression Eye Kit - Cool Tones
Creative Expression Eye Kit - Warm Tones
Essential Eye Base

Cheek

Cheek

Pop of Color

Update your cheek makeup look with our elevated lineup of mineral blushes, bronzers, contour kits, and highlighters, for your best glow.

Cream Blush Stick
Blush
Blush
$34.00
Flowerchild Blush Color Swatch
Melody Blush Color Swatch
Papaya Blush Color Swatch
Passion Blush Color Swatch
Sandalwood Blush Color Swatch
Sheer Petal Blush Color Swatch
Soleil Blush Color Swatch
Spice Berry Blush Color Swatch
Sweet Blush Color Swatch
Skin Glow Powder Highlighter
Skin Glow Stick Highlighter

Lip

Lip

Make a Statement

Luxurious lip makeup you’ll love, discover our lineup of longwearing lipsticks, lip liners, and gloss, which condition while adding all the color.

Conditioning Lip Gloss
Finishing Touch Gloss Duo
Satin Lipstick
Cream Glaze Crayon

Brushes & Tools

Brushes & Tools

Your Toolkit for Flawless Application

Makeup brushes and tools are your go-to for application precision and good beauty hygiene. Master your artistry with our professional makeup brushes and tools.

Artist Choice Brush Capsule
Makeup Blender Sponge + Travel Case
105 Flat-top Kabuki Brush
Gentle Makeup Remover Wipes

Mineral Makeup Tips and Tricks

Glowing skin and color that won't quit are a makeup lover's dream. A formula that's strong enough to last all day and soft enough to look effortless? Even better. With mineral cosmetics, you get all of these perks along with some great hidden benefits, too. But what makes mineral makeup so special? And how can you apply it like an expert? We take an inside look and provide insider tips and tricks in our resources below.

Frequently Asked Questions About Makeup

What skin type is mineral foundation for?

"Mineral makeup is the go-to foundation option for many skincare professionals as it works for all skin types—including sensitive or breakout-prone. Traditional foundations can irritate or cause issues, while mineral foundation is gentle on all skin," says Janeena Rumsey, Global Artistry Lead.

What is the difference between mineral makeup and regular makeup?

"Mineral makeup is a gentler and less irritating option than regular makeup. It offers natural environmental protection and is infused with calming ingredients. It doesn't contain fillers like talc, which can irritate sensitive and acne-prone skin," says Janeena Rumsey, Global Artistry Lead.

What are the benefits of mineral makeup?

"Mineral makeup offers multiple benefits such as environmental protection, complexion-evening pigments, light-reflective radiance-boosters, and soothing ingredients to avoid irritation," says Janeena Rumsey, Global Artistry Lead.

How do you make mineral makeup look dewy?

"For an easy dewy look spritz skin before + after mineral makeup application with a hydration mist. For even more dewiness, apply face oil, an illuminating primer, or tinted moisturizer, then add highlighter to high points," says Janeena Rumsey, Global Artistry Lead.

What are the top minerals in makeup?

"The best cosmetic minerals are ethically-sourced mica, titanium dioxide, zinc oxide, and iron oxides," says Janeena Rumsey, Global Artistry Lead.

Are mineral cosmetics safe?

"Cosmetic minerals are considered safe, but not all are created equal. Make sure your mineral makeup only uses responsibly-sourced materials, doesn't contain nanoparticles which may irritate skin, and no ingredient or product is tested on animals," says Janeena Rumsey, Global Artistry Lead.

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